Influencer Collaboration
Alex Pendlebury
Alex Pendlebury is a mother, a licenced nutritionist, and an approved health coach. Nutrition is Alex's primary love. In addition to her healthy lifestyle, Alex is married to AFL Collingwood star Scott Pendlebury who also focuses his life on fitness and health.
Together they have two children, Jax and Darcy who actively participate in weekend sport.
Alex is the ideal candidate to market targets collection because of her elevated and fashion forwards approach to both her own and her children's wardrobes, as well as her degree of following and good influence on modern mothers.
Alex will be guest lecturing alongside Maya Vorderstrasse at Targets Summer collection launch in addition to promoting some of the key products from the new collection via Instagram
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89.4K followers – Instagram
Based on her Instagram following, Alex is classified as a micro influencer. Due to her influx of knowledge surrounding a healthy and active lifestyle, Alex will be gifted products for both herself and children with the addition of a flat fee of $2,000.
Zoë Foster-Blake
Zoë Blake Foster is an Australian author, skin care founder and entrepreneur living in Melbourne. She has 2 children Sonny and Rudy with podcast and television host Hamish Blake.
Zoe is a well-known and well-liked entrepreneur for many reasons. After working for 10 years as a beauty editor for companies such as Harper’s Bazaar and Cosmopolitan, she decided to build her own skincare line Go-To in 2014. In 2019, Go-To released a non-irritating and hypoallergenic botanical bath and body care line for babies and kids called Gro-To.
Alongside creating a children’s care line, Zoe also published her first Children’s book in 2017 which was also announced as Children’s book of the year. Since then she has published numerous books, both fiction, non-fiction as well as additional Children picture books.
In addition, Zoe is a proud advocate for Look Good... Feel Better and a Go-To partner for Reforest Now and Children's Ground.
Zoe's books are sold in Target stores, and her grasp of children's needs and style makes her a good fit for the retailer.
784k Instagram followers / 120,000 copies of “No one likes a fart” 2017 fastest-selling Australian picture book.
Zoe is considered a major influencer based on her Instagram following. She will be paid a flat price of $15,000 in addition to receiving gifts for herself and her children because she is a well-known figure.
Maya Vorderstrasse
You're invited to Target's launch of their new summer collection, which will include a guest speaker.
Date: November 10th
Time: 11-1
Location: Southland Shopping Centre.
Don't miss out on free giveaways, discount codes, mom-to-mom advice, and a chance to buy Target's newest collection.
About Maya Vorderstrasse:
Maya is a wife and mother of three children who has been featured in Elle, Cosmopolitan, and several websites to engage mothers and soon-to-be mothers.
In addition, she also uses Instagram to reach out to others and highlight her interactions with brands in a way to guide others.
Maya has been working with target since 2016 since her first pregnancy and continues to work closely along them hoping to inspire and help other mothers.